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List of Countries with the Highest Ad Spend in the World
The world of advertising is a dynamic one. It keeps changing from one day to another, and so does its scope. The digital advertising industry has come a long way since the early 2000s, when banner ads and pop-ups were all the rage. Digital advertising continues to evolve at an accelerated pace, especially with the proliferation of mobile devices and social media platforms. A company’s marketing budget plays a crucial role in its growth and expansion plans. It helps the organization allocate the necessary resources in areas that offer the highest return on investment (ROI). Advertising expenses are one of the main operating costs for any business firm. A business may choose from various options when it comes to advertising its products or services. There are many ways a company can advertise its brand and services, whether it’s through television commercials, radio ads, billboards, magazines, or online advertisements (such as Google AdWords). Keeping these things in mind, this article lists some of the countries with the highest ad spend in the world:
United States
US State targeted website traffic is one of the biggest markets in the world. Some of the most significant reasons behind the country leading the list of countries with the highest ad spend in the world is its diversified economy, high disposable income, and the large population. AccordingSwrve’s 2017 report, around 34 percent of all digital ad spend in the U.S. was concentrated in the e-commerce and retail sectors. When it comes to the Internet advertising, only a quarter of the total U.S. advertising revenue is generated by search engine ads. The rest is generated by display ads, programmatic, and social networks.
UK
The United Kingdom traffic to your website has a vibrant, rapidly growing digital advertising market. The country’s spending on digital advertising is expected to reach about $16.8 billion by 2022. Currently, the UK holds the second spot in the list of countries with the highest ad spend in the world. The UK’s online advertising revenue is projected to grow at a CAGR of 7.1% over the forecast period. A significant chunk of this revenue is expected to come from mobile advertising. This is because the share of mobile devices in the UK’s Internet users has been growing consistently in recent times.
Japan
Advertisers in Japan spent around $1.5 billion on search engine ads in 2017. That’s around 22% of the country’s total digital ad spend. Internet advertising continues to grow at a rapid pace in Japan, and it’s expected to maintain the same momentum in the future as well. The country’s e-commerce market is expected to grow significantly in the years to come. This will lead to an increase in the demand for digital advertising in Japan. Apart from search engine ads, social media advertising, and email marketing are also gaining popularity in the country.
India
India is one of the fastest growing markets for digital advertising in the world. The country’s advertising spend is expected to grow at a CAGR of around 15% over the next few years. Currently, digital advertising accounts for around 40% of India’s total advertising revenue. The country’s Internet users are expected to grow significantly in the coming years. This will increase the demand for digital advertising in the country. Another significant factor that’s expected to drive the growth of digital advertising in India is rising disposable income.
Germany
The German digital advertising market is expected to reach $9.6 billion by 2022. The country’s online advertising industry is driven primarily by the e-commerce sector. Currently, the country ranks fourth in the list of countries with the highest ad spend in the world. The future of digital advertising in Germany looks very promising. The country’s e-commerce market is expected to grow at a rapid pace in the coming years. This will, in turn, boost the demand for digital advertising in the country.
European Union
The European Union real traffic to your website is an attractive market for advertisers. And that’s evident from the fact that the region currently holds the first spot in the list of countries with the highest ad spend in the world. Digital advertising in the EU is expected to grow at a CAGR of over 20% between 2018 and 2022. This growth can be attributed to the growing online user base in the region, rising disposable income, and an increase in the usage of social media platforms.
Conclusion
The digital advertising industry is growing at a rapid pace. In the coming years, the industry is expected to generate a large amount of revenue. The companies behind the world’s leading digital platforms are making significant investments in their advertising platforms. This will result in increased spending on digital advertising in the near future. Meanwhile, advertisers are also exploring new ways to promote their brands. New trends in the advertising industry are emerging, and old trends are slowly dying out. The future of advertising looks promising, with many new innovations on the horizon.
Lessons Learned
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🚀 About Me
I’m a full stack developer… hands-on 🏆 digital marketing professional with years of experience in SEO, PPC, web design and IT project management. As a Marketing Manager, he has a track record of building channels (SEM, Paid Social, Display,targeted Mobile traffic) from inception stages to profitable scale.
Docutils Project Model
Project components and data flow:
npm install --save @my-product/my-design-system
yarn add -S my-design-system
Usage
Import the components you need:
import {Button, ActionBar} from @my-product/my-design-system
Then use them in your app or components:
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